Nation Media Group (NMG), East Africa’s largest independent media house, has appointed Geoffrey Odundo as its new Group Managing Director and Chief Executive Officer (CEO). His tenure begins on April 7, 2025. This strategic move signals a new era of innovation and growth in the media industry. With his vast experience in financial markets and corporate leadership, Odundo is expected to drive NMG’s transition into a digital-first future.
Who is Geoffrey Odundo?
A Distinguished Career in Financial Services
Geoffrey Odundo has built an impressive career in the financial sector, spanning over 30 years. His leadership has significantly influenced Kenya’s capital markets. Some of his notable roles include:
- CEO of Nairobi Securities Exchange (NSE) (2015-2024) – Odundo spearheaded market innovations and positioned the NSE as a key player in Africa’s financial landscape.
- Managing Director at Kingdom Securities Limited – He played a vital role in expanding the firm’s market share and financial products.
- Executive Adviser at CPF Group – Odundo guided CPF’s strategic expansion across Africa.
Educational Background and Professional Affiliations
Odundo holds strong academic credentials, making him well-equipped for leadership:
- MBA in Strategic Management – United States International University (USIU-Africa).
- Bachelor’s Degree in Mathematics and Economics – Egerton University.
- Advanced Management Program (AMP) – Strathmore Business School.
His affiliations include memberships in the Africa Stock Exchanges Association and the World Federation of Exchanges. These connections showcase his dedication to financial market development.
Nation Media Group’s Leadership Transition
The Departure of Stephen Gitagama
Odundo’s appointment follows the retirement of Stephen Gitagama, who served in various capacities at NMG for 17 years. This includes six years as Group CEO. Gitagama’s leadership left a legacy of financial stability and strategic growth.
Richard Tobiko’s Interim Role
After Gitagama’s retirement in August 2024, Richard Tobiko, the Chief Financial Officer (CFO), served as the interim CEO. His tenure ensured a smooth transition before Odundo’s appointment.
NMG Board’s Confidence in Odundo
Wilfred Kiboro, NMG’s Board Chairman, expressed confidence in Odundo’s leadership, stating:
“Mr. Odundo is a seasoned investment banker with vast experience in leadership. His background in financial markets will be instrumental in NMG’s transformation and expansion.”
What Odundo’s Appointment Means for NMG
A Digital Transformation Strategy
The media industry is evolving rapidly, with digital platforms becoming dominant. Odundo’s expertise in financial markets and corporate strategy is expected to drive NMG’s digital transformation. Key initiatives include:
- Enhancing digital content delivery – Strengthening online platforms to cater to the growing digital audience.
- Innovative revenue models – Diversifying income sources beyond traditional advertising.
- Audience engagement – Utilizing social media and interactive platforms to increase user participation.
Strengthening Editorial Integrity
NMG has long been known for its editorial independence and journalistic integrity. Odundo’s leadership is expected to reinforce these values while ensuring sustainability in the modern media landscape.
Challenges and Opportunities Ahead
Key Challenges
Despite the optimism surrounding Odundo’s leadership, several challenges remain:
- Adapting to technological disruptions – The rise of artificial intelligence and data-driven journalism requires continuous innovation.
- Digital monetization – Finding sustainable revenue streams in the digital space remains a crucial challenge.
- Maintaining public trust – In an era of misinformation, NMG must uphold journalistic credibility.
Opportunities for Growth
Odundo’s financial expertise presents several opportunities:
- Strategic partnerships – Collaborating with tech firms and global media houses to expand reach.
- Regional expansion – Strengthening NMG’s presence beyond Kenya.
- Investment in talent – Recruiting and training top journalists and media professionals.
Read: How the Nairobi Securities Exchange (NSE) Works
Geoffrey Odundo’s appointment as CEO of Nation Media Group is a game-changer for Kenya’s media industry. With a strong background in finance, corporate strategy, and leadership, he is well-positioned to lead NMG into a future defined by digital transformation and media innovation. His ability to navigate challenges and seize opportunities will shape the next chapter of East Africa’s largest media house.
